THE PURCHASE COMPACTOR
A pneumatic ram descends on a bagful of shopping. The ram
rises, leaving compacted shopping, with space to make more purchases.
This was based on a piece of real research which concluded that people
stop shopping when their 'basket' is full. Supermarkets never
adopted the compactor, they just made their trolleys bigger and bigger
A series of products enter the machine on the left, while a green paintbrush
slops green 'paint' inside. The products re-emerge with fresh 'green'
Considering this was made in 1990, it was remarkably ahead of its time.
Almost all products now pass through a version of it.
Another piece of real research proved the obvious fact that people stop
shopping when they are tired. Real malls' version of consumer stamina
hormone is the 'food court'.
RODENT RETAIL TRAINING
An experiment to train rodents to become active consumers. A
random number generator selects one of three supermarkets. A rat then appears, walks along
a ladder and visits the selected supermarket. If this experiment
succeeds, the potential is vast. There always a rat a few feet away from
anywhere so the numbers are huge. But it will also enable shops to make
use of their ceilings, air handling ducts and other previously non
profit-making cavities for new rodent retail opportunities.
Time has shown this experiment was not a success. Although the rodents
learnt fast, the mass removal of litter bins from public spaces (triggered
by bomb scares) could not have been anticipated. This has led to vast
quantities of free food being 'dumped', and has severely depressed this